What Is Pay Per Click Advertising?
PPC is an internet marketing device that is used mainly in order to direct traffic to a particular site. The advert owner pays the website (if the ad is on a site) each and every time the ad is clicked. When search engines are involved there is usually a fee that the advertiser agrees to pay each time the ad is clicked on. Privately owned websites however, can choose to charge a certain fee over a fixed time period instead of using a click through system.
PPC implements on an affiliate model which provides opportunities wherever people are browsing online. It offers financial rewards (usually a percentage of the total revenue) to affiliate partner sited. The affiliates provide click through to the site hoping to make a sale. Pay per click is a performance model and variations include revenue sharing models, banner ads and banner exchanges.
Sites that use PPC ads will show the ads when particular keyword queries match the advertisers selected keywords. Often ads will pop up when a site shows relevant content. These PPC ads are often referred to as being sponsored links and they show up above organic search results, as well as on sites which have a relevant theme.
PPC service providers include Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. These are the three biggest providers and they all operate on a bidding system.
PPC advertising models are often left open to internet fraud and so-called click through abuse. Google has implemented an intelligence system to try to combat the risk of abusive clicks from corrupt web developers but nothing is completely secure as new scams can occur each week.
Working in PPC involves lots of attention to detail as often large amounts of money are spent.
PPC is an internet marketing device that is used mainly in order to direct traffic to a particular site. The advert owner pays the website (if the ad is on a site) each and every time the ad is clicked. When search engines are involved there is usually a fee that the advertiser agrees to pay each time the ad is clicked on. Privately owned websites however, can choose to charge a certain fee over a fixed time period instead of using a click through system.
PPC implements on an affiliate model which provides opportunities wherever people are browsing online. It offers financial rewards (usually a percentage of the total revenue) to affiliate partner sited. The affiliates provide click through to the site hoping to make a sale. Pay per click is a performance model and variations include revenue sharing models, banner ads and banner exchanges.
Sites that use PPC ads will show the ads when particular keyword queries match the advertisers selected keywords. Often ads will pop up when a site shows relevant content. These PPC ads are often referred to as being sponsored links and they show up above organic search results, as well as on sites which have a relevant theme.
PPC service providers include Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. These are the three biggest providers and they all operate on a bidding system.
PPC advertising models are often left open to internet fraud and so-called click through abuse. Google has implemented an intelligence system to try to combat the risk of abusive clicks from corrupt web developers but nothing is completely secure as new scams can occur each week.
Working in PPC involves lots of attention to detail as often large amounts of money are spent.
No comments:
Post a Comment